In 2011, Auchan Longuenesse works on a future extension
on Friday, More place for the bio, the woman-fashion, are in the middle of the job led on the extension of 3000 m ² of Auchan Longuenesse.
While the Auchan group celebrates fifty-year-old sound this year, Auchan Longuenesse, near Saint-Omer, continues its mutation «to accompany the evolution of ways of life», assures its manager, Bertrand Camerlynck. Afterwards Auchan drives last year, file of the extension of 3 000 m ² advances in 2011. To become a reality, undoubtedly, in 2012.

1. Of Mammoth in Auchan. – It is because the Auchan group buys back the Warehouses of France, in 1996, that the Mammoth of Longuenesse sports the logo to the red bird, two years later. In press conference to recall the fifty-year-old of the group, yesterday, the manager of Auchan Banks of Aa, Bertrand Camerlynck, recalls the review of the longuenessoise sign. In 2002, Auchan becomes established in the Expenses – Fund and exaggerates, opens a garden centre four years later, a drive in 2010. Indoors, this also changes. In 2005, the self-discount ray appears, in 2007 the space health beauty, in 2008 the bio, in 2009 the jewellery. Here is for big dates.

2. Always more hyper. – After the drive last year, 2011 will be the year of the draught of extension. Auchan Longuenesse got right to push back its walls in autumn, 2009, on three thousand square metres. «I work to refine commercial plan», points out Bertrand Camerlynck. Idea, it is more comfort for the existent. Online of test card, the ray bio «of whom I am not proud», accepts the manager of shop, textile industry woman, the equipment of the home, the kitchen, «rays which it would be better necessary to treat by improving their dimensionnement». Extension will make side garden centre, «of which it will be seenBut she is kept, reassure Bertrand Camerlynck. She is a true success, it is a local need».

3. The drive holds his promises. – Impossible to say still if what sells the drive, the hyper does not sell it any more. But figures satisfy the manager. The drive of Blendecques serves on average one thousand five hundred clients a week, two hundred new registered students create a count every week also. The warehouse is going to attain little by little eight thousand references, but no way to go farther,« otherwise they recreate a hypermarket».

4. Strawberries in winter. – No vague desire to create a sign in city centre, it is in the margin of cities – without there having competition, defending Bertrand Camerlynck – that Auchan develops, betting on the “know-how”, the hyper. Always bigger, attentive to offer off-street parkings to the clients, with the drive, it becomes the reign of the car. The sustainable development, Auchan assures to make it however. «The massification of fluxes, it is the best means to treat on the footprint carbon, assures Bertrand Camerlynck. They have the will to diminish it.»

Via the management of waste – 85 % are sorted out – of energy, by signing more contracts with the local producers to provide with fresh supplies rays and so «to make live local economy». This does not prevent the longuenessoise sign from offering strawberries in the depths of winter. «To sign with local producers, this will never go contrary to the choice which they want to offer. Our purpose, it is to give to the clients the possibility of choosing. If it is possible to send for strawberries, by air, because in Morocco it is the season, it will be made.»

5. Candles. – No commercial operation to celebrate the fifty-year-old, but of flash mob, a green day during which the collaborators will plant trees or days meeting with the clients in the form of Screw my hostess’s life of case, for example. Dates remain to define.