Auchan invests 14 million euro
report

Stephane Baisset: «The investment for enlargement and renovation is 14 million euro».
On the November 1st, 1977, Mammoth came to crush prices on Villeneuvois. First hyper in valley of the Lot, he gave 4 000 m2 of surface of sale. On November 26th, 1997, Auchan buys the Warehouses of France and the hyper villeneuvois changes name. Under the sign Auchan, the hyper grows and prettifies, crosses the bar of 6 500 m2 in 2002 and will attain 8 500 m2 in next weeks. On national plan, the sign Auchan gets ready to celebrate its half a century of existence.« They speak about Generation Auchan», explains Stephane Baïsset, the manager of the shop villeneuvois, «2 011 one year of celebrations put under the sign of distribution, year of solidarity, of commitment for environment will be». The marketing campaign will take back all topics expensive to the family Mulliez, «action to the young people, citizen’s commitment to riding associations, support of the local producers, involvement in the sustainable development».

In the world of consumption in full evolution on Villeneuvois, with the arrival of the sign Crossroad in city centre, the deployment of Leclerc on “Umbrella” and the doubling of the surface of Intermarket at the entrance of Ste-Livrade, «more all supermarkets which open sunday morning», the birthday of the Group Auchan is especially coupled with a colossal investment, 14 million euro to extend and to renovate the shop.« It is even about a »complete renovation, adds Stephane Baisset, «jobs of redevelopment of reservations and of laboratories as well as jobs of enlargement of the surface of sale are finished, the renovation which will also include offices will be ended for the second semestre 2011. Finally the facade, entries and the gallery will be renovated. Purpose, to improve the comfort of purchase and the satisfaction of our clients: paths will be enlarged, cases will be changed and redimensionnées and rays as jobs of mouth, linear of presentation of labellisés products, world bio or linear textile industry clothing will be extended. »Auchan

While the sign celebrates in this year of 2011 its fiftieth birthday, the hypermarket villeneuvois expands and renovates with a 14 million euro investment.