Ideas about the Internet Distribution – 2 011

Now the rest of the article about Internet distribution. After the first three points, we highlight a few others:

4. The value of the offer
Lower its tariffs during difficult times may be a solution for the immediate future but in the long term we must think about the value of its offer and not seuleIdées about Internet Distribution – 2 / 2 tion to the sale price. Increasing this value through packages, rates or free nights for longer stays may be a more effective strategy. Whatever one decides to make the strategy rates should reflect this and never forget to ensure good value for the price.

5. Cultivating relationships with partners
In this difficult situation it is important not to isolate itself and the exchange of information and good alliances can often make the difference. Have good relationships with distribution sites, the ‘Tour Operators’, travel agents sometimes means a minor margin in the immediate future but a better strategy in perspective and in case of difficulty.

6. Stay tuned to market
Customer habits are changing as people and can change rapidly. Have the opportunity to book at preferential rates long time before the arrival date or offer rates of the last minute can lead to additional reservations. Whether long-term stays or mini-breaks are those that work best can be vital after all this is to sell the right room at the right time and right price.

7. Inquire
Not only through contacts with colleagues but also through the Office of Tourism, Chamber of Commerce, the Hotel Union … There is much to learn through lectures and seminars: there are always new tools available to diversify its revenue management.